Why will folks buy your products or service? Day 4 of the 6W foundation of questions in life. Today’s question to ask is Why. Why will folks buy your product? What value do they get from it? Why are you selling to certain clients? Why have you chosen to distribute your product in a certain manner? Why are you only service local clients instead of a global audience? Why are you passionate about what you do?

Answer these questions and more and you’ll soon have figured out the basics a business plan .. which will be discussed on Day 7!

So lets get started with a few of your ‘Why’ questions .. Why are you setting up in business? Why will folks buy your products or services?

Transcript:

Hi I’m Cathie Heart of CathieGraphy I run a photography and design services business mainly arounding .. arounding? Around branding and identity and this is the 30 day YouTube business challenge where 30 women around the world are all sharing our tips and tricks for you guys at home watching. To be advised about and learn form and go from there.

So, over the last few days I’ve been doing the 6W series, which is the foundation for how I live my life. The 6Ws are Who, What, Where, When, Why & How. So, we’ve done a few already and todays question is: Why?

Why will folks buy your product or service? This relates to an earlier question in the series about what your product is. Depending on what you product is, is why people will buy. Because its about the value or service that you are offering. Depending on the value is what you’ll be able to charge, which is another question for later.

Why, is one of the most powerful question you can ask. Purely because it looks at the assumptions and factors you’ve made about why you are doing something. It’s a common question of two year old, its the way we figure out how something works, why we do it, what it is we want to do and all of these kinds of things. There is no series of guidelines questions of ‘why’ I can give you. Literally take it as something that when you make an assumption, why did you make that assumption? Why .. what are the factors that have gone into making that and make them known. Write them down. Literally make it concious decision and understand why it is you are doing what you’re doing.

Yup, that’s it for today. Write down a couple of paragraphs about Why you are doing what you’re doing, what you hope to achieve about it, who its for and why all of those things are you choices for what you’re doing. If you write it on my blog or my youtube channel I’ll be interacting with you there and if you make it public people can also chip in their own advice and tips and tricks as well.

If you have any questions you can contact me on Twitter @CathieHeart and put the hashtag #CathieQ in there and I will see your questions come up. So after this little 6W series is recorded I’ll be responding to your questions directly so it is very much give and take. If no questions come to me then I don’t have anything that I can answer and it won’t become more of a personalised service to you which is what I’m really all about.

I have a lot of skills in different areas but its you who I want to help achieve your dreams.

Okay, that’s it for today and I look foward to you tomorrow. Thank you.